Shopify app
LeaderBuilt for ShopifyDECO Product Labels & Badges
Elevate sales with product labels, product badges & discounts
- Rating on Shopify
- 4.9(1,724)
- Reviews
- 1,724
- Developer
- PieLab
- Launched
- May 13, 2016
- Pricing
- Free plan available. Free trial available.
- Languages
- English, French, Italian, Portuguese (Brazil), Spanish, German
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.89
category median 4.48
Reviews in the last 180 days
3
from the 3 reviews on the listing page
1 and 2 star share
1%
13 of 1,724
Starting price
$9/month
band: Under $10 · 3-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free | not offered | none | none stated | Up to 4 Labels & Badges (on 20 products); Unlimited banner bars; Unlimited trust badge; Extensive Template Collection; Track performance of labels & badges; 24/7 Live chat support |
| Starter | $9/month | $91.80/year | 3 days | Shopify Plus: +$20/month | Everything in Free, and:; Unlimited labels/badges; AI Generation; Create discount campaign; Add translations; 50+ integrations (Judge.me, BOGOS, etc); 24/7 Live chat support |
| Growth | $19/month | $193.80/year | 3 days | Shopify Plus: +$20/month | Everything in Starter, and:; Access to all advance conditions; Label & Badge Scheduling; Show label/badge per product collection; Show on specific language; Labels & badges for discount products; Show product metafields on labels/badges; 24/7 Live chat support |
| Unlimited | $39/month | $397.80/year | 3 days | Shopify Plus: +$20/month | Everything in Growth, and:; Unlimited Label & Badge groups; Label & Badge Priority Setting; Advanced condition for Discount; VIP Collection Access; Custom Design & Technical Requests; 24/7 Live chat support |
Rating distribution
1,724 ratings on the listing at crawl time.
- 5 stars1,669(97%)
- 4 stars38(2%)
- 3 stars4(0%)
- 2 stars1(0%)
- 1 star12(1%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsOct 7, 2026CaraselleUnited KingdomAbout 3 hours using the app
"Rossie was fabulous. The speed and support was brilliant. I realise I need to get the most expensive pricing plan to make use of compare ..."
5 starsOct 2, 2026Outdoor Professional ProductsUnited KingdomAbout 14 hours using the app
"This is an excellent App, and the support is spot on. It make a significant difference on the amount of conversions and sales you get ..."
5 starsSep 30, 2026Straits Wine SGSingapore11 months using the app
"DECO Product Labels & Badges has been a great addition to our store. It’s easy to use, works smoothly, and makes it simple to highlight ..."
Screenshots
5 of 10 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: DECO: appealing labels, badges and banner bars to boost sales 
2 of 5: Browse label & badge templates for any campaign 
3 of 5: Auto calculate and display discount amount on discount products 
4 of 5: Set up labels & badges fast with automated conditions 
5 of 5: Translate badges by language, country, or customer tag
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Icon types
- Custom
- Guarantee
- Payment
- Product features
- Sale banners
- Security
- Shipping
- Social media
- Trust
- Warranty
Customization
- Animations
- Backgrounds
- Borders
- Colors
- Custom text
- Fonts
- Styling
- Size
- Tooltips
- File upload
- Mobile responsive
- Device-specific
- Scheduling
Icon position
- Manual position
- Auto-position
- Announcement bar
- Custom pages
- Cart page
- Collection pages
- Footer
- Header
- Homepage
- Landing pages
- Product pages
- Search page
Discount types
- Discount codes
- Percentage discounts
- Countdown timers
- Banners
Managing discounts
- Templates
- Automations
- Targeting
- Geolocation
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- Boost AI Search & Filter 5 apps
- GemPages Landing Page Builder 9 apps
- Judge.me 77 apps
- PageFly Landing Page Builder 14 apps
- SearchPie: SEO, Speed & Schema
- Smart Product Filter & Search 5 apps
Shopify surfaces: Checkout, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Device and activity data
- Device and activity data: Geolocation, IP address, browser and operating system
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, products, orders, discounts, Online Store
- View customers: Customer data
- View products: Products, collections
- View orders: All order history for the last 60 days
- Edit discounts: Discount codes and promotions
- Edit Online Store: Theme, Online Store page content on a path controlled by the app
Developer
PieLab
- Apps in the dataset:
- 1
- Address:
- 177 Trung Kinh, Yen Hoa, Cau Giay, Hanoi, 100000, VN
- Website:
- pielab.io/deco
- Support email domain:
- pielab.io
- English support:
- yes
- Resources:
- Privacy policy, FAQ, Tutorial, App Documentation, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Flair: Product Labels & Badges
5.0(236) · listed as similar by Shopify
DiscountYard — Stack Discounts
On Shopify, not yet in the dataset · listed as similar by Shopify
Discova: Discounts Display
On Shopify, not yet in the dataset · listed as similar by Shopify
Sami AI Product Labels & Badge
5.0(1,263) · shares 79% of feature handles
Iconito ‑ Trust badges & icons
4.7(180) · shares 78% of feature handles
ShopClimb ‑ Trust Badges
4.8(149) · shares 78% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 91 words.Show
- Create ideal product labels and badges in just 1 minute with our AI Generator
- Display badges based on specific conditions: variant, collection, discount...
- Save time with automatic discount calculation and display for sale products
- Add countdown banners and trust badges to build urgency and boost customer trust
- Set percentage, fix amount discount, new price, or discount code for products
Boost BFCM Sales with product labels, product badges, trust badges, banners & discounts
Transform your store with DECO Product Labels & Badges, trusted by Shopify merchants since 2016. Create eye-catching product labels and product badges in minutes with ready-made templates: Sale, Low Stock, BOGO, New In, Pre-order. Highlight deals with discount badges and a banner bar, and build buyer confidence with trust badges. Perfect for Retail and B2B, with smart targeting to show each product label & product badge to the right customers at the right time. Fully customizable, no code.
Questions and comments
Questions people ask about DECO Product Labels & Badges, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Data as of Oct 20, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
1,724 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.