Shopify app
LeaderBuilt for ShopifyPC ‑ Custom Product Options
Add variant option to personalizing and customizing products
- Rating on Shopify
- 4.7(1,180)
- Reviews
- 1,180
- Developer
- Product Customizer
- Launched
- November 5, 2012
- Pricing
- Free plan available. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.67
category median 4.10
Reviews in the last 180 days
10
from 1,181 collected reviews
1 and 2 star share
5%
55 of 1,180
Starting price
$8.90/month
band: Under $10 · 14-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free plan | Free | not offered | none | none stated | Unlimited basic options fields; Unlimited products on your store; Line text & paragraph text; Radio buttons, dropdown menus; Checkbox groups, required selection; Free app technical support - all themes |
| BASIC CUSTOMIZER | $8.90/month | $79/year | 14 days | none stated | UNLIMITED product options; UNLIMITED variant options; 10+ option field types, including:; File upload, date picker, font picker; Color swatch & Image swatch; TEMPLATES: bulk-apply sets of options |
| PREMIUM CUSTOMIZER | $18.90/month | $149/year | 14 days | none stated | UNLIMITED product options; UNLIMITED variant options; 10+ option field types, including:; File upload, date picker, font picker; Color swatch & image swatch; TEMPLATES: bulk-apply sets of options; CONDITIONAL LOGIC: hide / display fields; UPCHARGE PRICING: upcharge $$ per option |
Rating distribution
1,180 ratings on the listing at crawl time.
- 5 stars1,061(90%)
- 4 stars53(4%)
- 3 stars11(1%)
- 2 stars10(1%)
- 1 star45(4%)
Review collection
What the site has collected for this app, so every number below can be checked against its window.
- Collected: 1,181 of 1,181 reviews (100% coverage)
- Window: Apr 17, 2013 to Sep 24, 2026
- Replied by the developer: 894 of 1,181 collected
- Collected on Oct 15, 2026
Latest reviews
The 10 most recent of 1,181 collected reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsSep 24, 2026The Print DenUnited KingdomAbout 1 year using the app
"Highly recommend this app, perfect for what my shop needs customisation wise and the customer support is fantastic should you need any help. -A shout ..."
Developer replied. Read on Shopify
5 starsAug 27, 2026Bella DoñaUnited StatesOver 2 years using the app
"Perf extension for our shop! The tech staff is super helpful too!"
Developer replied. Read on Shopify
5 starsAug 5, 2026Isla BondiNetherlands29 days using the app
"Such a great team Lassandra helpt me perfectly, The personalisation works perfect. great tool for custom options :)"
Developer replied. Read on Shopify
5 starsJul 23, 2026Folk OptikkNorway29 days using the app
"Very good support"
5 starsJul 22, 2026My StoreUnited StatesAbout 23 hours using the app
"Lasandra has been very helpful with my shop needs. Thank you!"
Developer replied. Read on Shopify
5 starsJul 22, 2026Leslie PopUnited StatesAbout 1 hour using the app
"love this app! makes it easy for when i dont want to add an extra variant to my products. Had some questions on editing fonts ..."
Developer replied. Read on Shopify
1 starJun 30, 2026Grizzo BrandUnited StatesAbout 10 years using the app
"Updating my previous review made on June 6, 2016 . . . I’ve had a five-star rating up for this app since i downloaded it ..."
5 starsJun 9, 2026RimoraNetherlandsAbout 1 month using the app
"Lassandra helped me perfectly with implementing everything I needed. She's amazing. Perfect app :)"
Developer replied. Read on Shopify
4 starsMay 29, 2026Nico and LalaUnited StatesAlmost 7 years using the app
"Their new customer service has been amazing for us! They replied in about 15 minutes and were so helpful and nice! We love this app"
Developer replied. Read on Shopify
5 starsApr 29, 2026Fun Sign FactoryUnited StatesAbout 12 years using the app
"Excellent support and fast resolution! I ran into an issue where my personalization fields were no longer working, and Lesandra stepped in and fixed everything ..."
Developer replied. Read on Shopify
Screenshots
5 of 7 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: Your Shopify Product Personalizer app for product options 
2 of 5: Unlimited product options fields with Shopify Product Customizer 
3 of 5: Additional pricing with Shopify Product Options app 
4 of 5: Conditional logic product options Shopify app 
5 of 5: Templates of options for Shopify Product Customizer app
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customization
- Checkboxes
- Swatches
- Conditional logic
- Fonts
- Dates
- Dropdowns
- File upload
- Multi-select
- Numbers
- Radio buttons
- Custom text
- Gift wrap
- Custom CSS
- Preview
- Import and export
- Variants display
Pricing
- Conditional pricing
- Custom pricing
- Add-ons
- Variant upcharges
- Setup charges
- Premium upcharges
Inventory
- Manual updates
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
- file upload
- Product Customizer 5 apps
- Product Options
- product personalization
- product personalizer
- product variants
Shopify surfaces: Checkout, Shopify Admin
Data access
As disclosed on the listing. Never scored.
Not disclosed on the listing.
Developer
Product Customizer
- Apps in the dataset:
- 1
- Address:
- 75 Rockefeller Plaza, New York, NY, 10019, US
- Website:
- productcustomizer.com
- Support email domain:
- productcustomizer.com
- English support:
- yes
- Resources:
- Privacy policy, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Easify Custom Product Options
On Shopify, not yet in the dataset · listed as similar by Shopify
Globo Product Options, Variant
On Shopify, not yet in the dataset · listed as similar by Shopify
King Product Options, Variants
4.7(492) · listed as similar by Shopify
Aris Product Options, Variants
4.9(1,679) · shares 69% of feature handles
PX Variants & Product Options
3.9(26) · shares 64% of feature handles
EXPO ‑ Extra Product Options
4.9(61) · shares 49% of feature handles
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 87 words.Show
- ADD UNLIMITED PRODUCT OPTIONS FIELDS - to unlimited product pages on your store
- UPCHARGE PRICING - charge more $$$ for options to increase Shopify revenue
- 1-CLICK OPTIONS TEMPLATES - create and apply whole templates (sets) of fields
- PREMIUM OPTIONS FIELD TYPES - File uploads, color or image swatches & much more
- ROBUST CONDITIONAL LOGIC - hide/display options fields based on prior selections
Boost Sales & Enhance Your Shop w/ Unlimited Product Options, Variants Options, & Product Customizer
Empower your Shopify store with unlimited product options. From jewelry engravings to texture preferences & beyond, use extra product variants fields for more sales. It goes beyond simply creating product variants, the product customizer app creates unlimited variant options including image & color swatches and image & file upload fields for full product personalization. More than just a product customizer, it empowers merchants to up-charge for custom product options to boost revenue.
Data as of Oct 14, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.
1,180 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.