Shopify app
EmergingBirthday Email Marketing
Birthday and anniversary emails that bring customers back
- Rating on Shopify
- 5.0(5)
- Reviews
- 5
- Developer
- New craft
- Launched
- April 16, 2025
- Pricing
- Free plan available
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.58
category median 4.60
Reviews in the last 180 days
1
from the 3 reviews on the listing page
1 and 2 star share
0%
0 of 5
Starting price
$9/month
band: Under $10
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free | not offered | none | none stated | Up to 50 birthday club subscribers; Birthday emails with unique codes; Signup at checkout and on your store; CSV and metafield import |
| Starter | $9/month | $90/year | none | none stated | Up to 1,000 birthday club subscribers; Everything in Free; Customer anniversary emails |
| Growth | $19/month | $190/year | none | none stated | Up to 5,000 birthday club subscribers; Everything in Starter; Multi-language emails and signup forms |
| Unlimited | $39/month | $390/year | none | none stated | Unlimited birthday club subscribers; Everything in Growth |
Rating distribution
5 ratings on the listing when last refreshed.
- 5 stars5(100%)
- 4 stars0(0%)
- 3 stars0(0%)
- 2 stars0(0%)
- 1 star0(0%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsMay 16, 2026Haus NikolausGermanyAbout 1 month using the app
"UPDATE: The developer implemented the requested features, and did so very quickly. We are extremely grateful to him; this is a matter of survival for ..."
5 starsDec 30, 2025Malen Nach Zahlen ExperteGermany3 months using the app
"Very great app, has allot of great futures and also increased our overall revenue with 10%"
5 starsDec 30, 2025Painting ExpertNetherlands3 months using the app
"Superb app and overall superb support - 100% recommend"
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Discount types
- Discount codes
- Coupons
- Cart discounts
- Checkout discounts
- Gifts
- Custom discounts
Managing discounts
- Campaigns
- Discount stacking
- Automations
- Email capture list
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: checkout, Customer accounts, Shopify Flow, Shopify Admin, Flow
Data access
As disclosed on the listing. Never scored.
View customer data
Sensitive data, device and activity data
- Sensitive data: Name, email address
- Device and activity data: Geolocation, IP address, browser and operating system
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, products, orders, discounts, Shopify admin
- Edit customers: Customer data
- Edit products: Products, collections
- Edit orders: All order history for the last 60 days
- Edit discounts: Discount codes and promotions
- Edit Shopify admin: Files
- View other data: Locales
Developer
New craft
- Apps in the dataset:
- 5
- Address:
- Raadhuisplein 17, Barneveld, 3771ER, NL
- Website:
- not stated
- Support email domain:
- newcraft.dev
- English support:
- yes
- Resources:
- Privacy policy, Tutorial, App Documentation, demo store
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 101 words.Show
- Birthday email with a unique discount code for every customer
- Anniversary email on the day someone became your customer
- Collect birthdays at checkout, on your store or on a signup page
- Import birthdays you already have from a CSV file or customer metafield
- The app sends the emails for you, no separate email tool needed
Send customers a personal discount on their birthday and anniversary. A reason to order again.
Collect birthdays on your thank-you page, with a signup form on your store or a signup page, or import the ones you already have from a CSV file or customer metafield. On each birthday the app emails your customer a unique discount code. On the day someone became your customer, it can send an anniversary email too. You don't need a separate email tool. The app sends the emails and shows which orders used a code and what they brought in. Ready-made email and discount included.
Questions and comments
Questions people ask about Birthday Email Marketing, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 21, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
5 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.