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Shopify app

EstablishedBuilt for Shopify

Variant Description OMG

Add unique variant descriptions and display variant metafields

Rating on Shopify
4.9(75)
Reviews
75
Launched
January 19, 2021
Pricing
Free plan available. Free trial available.
Languages
English

View on the Shopify App Store

The facts

Every value below is read from the listing or computed by the published formula. Nothing is a verdict.

Rank in Product variants

#5 of 47

See the ranked table

Rank in Metafields

#2 of 15

See the ranked table

Bayesian rating

4.61

category median 4.03

Reviews in the last 180 days

1

from the 3 reviews on the listing page

1 and 2 star share

1%

1 of 75

Starting price

$5/month

band: Under $10 · 14-day trial

Pricing plans as listed on Shopify

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

PlanPriceBilled yearlyTrialUsage feeIncluded
FreeFreenot offerednonenone statedUp to 3 products free forever; No limit for development stores; All features included
Monthly plan$5/monthnot offered14 daysnone statedUnlimited products; Custom variant metafield description; Free customization and installation; Bulk import; Amazing good technical support

Rating distribution

75 ratings on the listing at crawl time.

  • 5 stars72(96%)
  • 4 stars1(1%)
  • 3 stars1(1%)
  • 2 stars0(0%)
  • 1 star1(1%)

Latest reviews

The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.

  • 5 starsSep 16, 2026Arena MenswearUnited KingdomOver 2 years using the app

    "Exactly as described with fast and efficient support :)"

    Read on Shopify

  • 5 starsFeb 20, 2026Hammond's PretzelsUnited StatesAlmost 3 years using the app

    "Excellent feature for products that have different descriptions. Their customer service is great because they helped modify the functionality for features in our theme that ..."

    Read on Shopify

  • 5 starsSep 25, 2025Shanti + TulaUnited States8 months using the app

    "This is a great app for adding descriptions to product variants. Customer service was excellent and very helpful in troubleshooting an issue I had, despite ..."

    Read on Shopify

Screenshots

5 of 7 listing screenshots, composed as review cards. Captions are the developer's own.

  • Variant Description OMG Shopify app screenshot: Admin editor with variant-specific description
    1 of 5: Admin editor with variant-specific description
  • Variant Description OMG Shopify app screenshot: Variant-specific details added with custom metafields
    2 of 5: Variant-specific details added with custom metafields
  • Variant Description OMG Shopify app screenshot: Admin view showing a bulk import/export table with CSV
    3 of 5: Admin view showing a bulk import/export table with CSV
  • Variant Description OMG Shopify app screenshot: Editor interface showing English and German variant descriptions
    4 of 5: Editor interface showing English and German variant descriptions
  • Variant Description OMG Shopify app screenshot: Theme editor view showing easy installation of the app block
    5 of 5: Theme editor view showing easy installation of the app block

Features Shopify lists for this app

Feature handles from the listing, grouped as Shopify groups them.

Customization

  • Conditional logic
  • Dimensions
  • Custom text
  • Custom CSS
  • Custom HTML
  • Translation
  • Import and export
  • Variants display

Inventory

  • Low stock alerts
  • Stock availability
  • In-stock display

Metafield types

  • Products
  • Variants
  • Colors
  • Dimensions
  • Files
  • Images
  • Text
  • Ratings
  • References

Management tools

  • Bulk import and export
  • Metafields editor
  • Multi-language

Works with

Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.

Shopify surfaces: Shopify Admin

Data access

As disclosed on the listing. Never scored.

View staff and contributor data

Store owner

  • Store owner: Name, email address, phone number, physical address

View and edit store data

Products, Online Store

  • Edit products: Products, collections
  • Edit Online Store: Theme, Online Store script tags
  • Edit other data: Locales, translations

Developer

Sections Design Vandelay SRL

Apps in the dataset:
1
Address:
Str. Doljului 32, Craiova, DJ, 200127, RO
Support email domain:
typefolly.zendesk.com
English support:
yes
Resources:
Privacy policy, FAQ, Tutorial, demo store

Similar apps

Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.

From the Shopify listingDeveloper claims, shown verbatim and collapsed. 60 words.Show
  • Add a unique description for each product variant
  • Use your own custom variant metafields
  • No coding require. Easy installation for both Online Store 2.0 and Legacy themes
  • Rich full text editor that supports images, videos, links, tables and many more
  • Bulk import and export

Display unique, dynamic descriptions and metafields for every product variant

Give shoppers the exact information they need when they choose a variant. Variant Description OMG lets you add unique descriptions, specs, images, tables, shipping notes, sizing details, materials, care instructions, to each product variant. Help customers understand what they’re buying, reduce support questions, and make complex products easier to purchase.

Data as of Oct 14, 2026, from the public Shopify App Store listing. How the numbers are computed: methodology.

75 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed at crawl time.