Shopify app
EmergingBuilt for ShopifyBIRSE: Visual Search
AI Product Image Search and precise product recommendations.
- Rating on Shopify
- 4.3(13)
- Reviews
- 13
- Developer
- FUNMULA CO., LIMITED
- Launched
- July 8, 2024
- Pricing
- Free plan available. Free trial available.
- Languages
- English, Chinese (Traditional), Portuguese (Brazil), German, French, Japanese, Chinese (Simplified), Spanish, Korean, Swedish, Portuguese (Portugal), Dutch, Turkish, Polish, Italian, Arabic, Indonesian, Filipino, Romanian, Hebrew, Malay, Greek, Finnish, Hungarian, Norwegian, Danish, Croatian, Georgian, Uzbek
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.43
category median 4.50
Reviews in the last 180 days
2
from the 3 reviews on the listing page
1 and 2 star share
8%
1 of 13
Starting price
$5/month
band: Under $10 · 30-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Free | Free | not offered | none | none stated | Up to 100 products; Unlimited searches; Smart image search & product suggestions; Filterable product database; Personalized wishlist; Analytics & insights; Basic email support |
| Lite | $5/month | $48/year | 30 days | none stated | Up to 1,000 products; Unlimited searches; Smart image search & product suggestions; Filterable product database; Personalized wishlist; Analytics & insights; Priority email support |
| Basic | $20/month | $192/year | 30 days | none stated | Up to 3,000 products; Unlimited searches; Smart image search & product suggestions; Filterable product database; Personalized wishlist; Analytics & insights; Priority email support |
| Recommended | $50/month | $480/year | 30 days | none stated | Up to 8,000 products; Unlimited searches; Smart image search & product suggestions; Filterable product database; Personalized wishlist; Analytics & insights; Priority email support |
Rating distribution
13 ratings on the listing when last refreshed.
- 5 stars11(85%)
- 4 stars0(0%)
- 3 stars1(8%)
- 2 stars0(0%)
- 1 star1(8%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsJul 15, 2026Brands LoverSingapore9 months using the app
"We've been using BIRSE for a while now and it's made a real difference for our store. Our product names consist French which customers often ..."
1 starJun 8, 2026danastorsKuwait6 months using the app
"am sorry to say that but the app doesn't work just shows different items all the time which makes this option useless in my store. ..."
Developer replied. Read on Shopify
5 starsApr 22, 2026KALKI Fashion IndiaIndia27 days using the app
"Nice app. very useful"
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Checkout, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Device and activity data
- Device and activity data: IP address, browser and operating system, browsing behavior, client ID cookie
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, products, store analytics, Online Store, custom data, other data
- View customers: Browsing behavior
- View products: Product listings, products, collections
- Edit store analytics: Web pixels
- Edit Online Store: Online Store page content on a path controlled by the app
- View custom data: Metaobjects
- View other data: Locales, Shopify Markets settings, Online Store navigation, publications of products on sales channels
Developer
FUNMULA CO., LIMITED
- Apps in the dataset:
- 1
- Address:
- 13 F., No. 828, Zhonghua 1st Rd., Gushan Dist., Kaohsiung City, 804051, TW
- Website:
- not stated
- Support email domain:
- funmula.com
- English support:
- yes
- Resources:
- Privacy policy, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
From the Shopify listingDeveloper claims, shown verbatim and collapsed. 74 words.Show
- Multi‑mode Search: Search seamlessly across text, images, and trending queries.
- Visual Intelligence: Upload and crop images to precisely identify products.
- Smart Recommendations: Discover exact matches, similar or complementary styles.
- Personalized Wishlist: Save and organize favorite products effortlessly.
- Actionable Analytics: Track search behavior and conversions effectively.
BIRSE: AI Visual Search, Smart Recommendations & Dynamic Wishlist — The All-in-One Search Engine
BIRSE is an AI-powered search solution designed to deliver faster, smarter, and more personalized product discovery. Combining "Visual Search", "Keyword Prediction", and "Stylized Recommendations", BIRSE helps customers find relevant products effortlessly while helping merchants increase engagement, drive cross-selling, and boost conversion rates.
BIRSE transforms every search into a powerful opportunity for sustainable growth, with seamless installation and dedicated professional support!
Questions and comments
Questions people ask about BIRSE: Visual Search, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 21, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
13 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.