Shopify app
LeaderBuilt for ShopifyAPO Product Options, Variants
Product options beyond variant limits, add ons & calculator
- Rating on Shopify
- 4.7(505)
- Reviews
- 505
- Developer
- Mageworx
- Launched
- June 15, 2016
- Pricing
- From $14.99/month. Free trial available.
- Languages
- English
The facts
Every value below is read from the listing or computed by the published formula. Nothing is a verdict.
Bayesian rating
4.69
category median 4.64
Reviews in the last 180 days
3
from the 3 reviews on the listing page
1 and 2 star share
7%
36 of 505
Starting price
$14.99/month
band: $10 to $29 · 14-day trial
Pricing plans as listed on Shopify
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
| Plan | Price | Billed yearly | Trial | Usage fee | Included |
|---|---|---|---|---|---|
| Starter | $14.99/month | not offered | 14 days | none stated | Unlimited Products, Options, Orders; All 31 customizable option types; Swatches (with replace product image); Upcharge Pricing: + $X, + X%, onetime; Conditional Logic (show/hide and more); Add-on Products as Options; Multi-currency & translations; Edit options in cart |
| Growth | $29.99/month | not offered | 14 days | none stated | All features from Starter plan, plus:; Option analytics; Multi-step display mode; Formula-based options pricing; Bulk edit options; Multiple file uploads (up to 30 files); Import / Export and Backups; Visibility by customer tags & markets |
| Scale | $59.99/month | not offered | 14 days | none stated | All features from Growth plan, plus:; REST API for options, pricing, rules; MCP server for Claude, ChatGPT and more; Dry-run preview before every change; Build option sets from a chat; Connect several stores at once; Up to 5 API keys with scoped access; Priority support from the team |
Rating distribution
505 ratings on the listing when last refreshed.
- 5 stars437(87%)
- 4 stars23(5%)
- 3 stars9(2%)
- 2 stars9(2%)
- 1 star27(5%)
Latest reviews
The 3 most recent of 3 on-page reviews, quoted to at most 25 words each. Full reviews are on the Shopify listing.
5 starsOct 8, 2026FurnewalUnited Kingdom4 months using the app
"The multi step menu has been a big improvement on the system we were using. The user interface and rules system is easy to follow ..."
Developer replied. Read on Shopify
5 starsSep 11, 2026modernbathrooms.caCanadaOver 3 years using the app
"I've been using APO for almost four years. At the beginning it didn't have all the functionality I was hoping for but, as they promised ..."
Developer replied. Read on Shopify
5 starsSep 3, 2026SpaDermaUnited States10 months using the app
"Our company came up with an idea for a mix & match item on our website where customers would be able to custom select various ..."
Developer replied. Read on Shopify
Screenshots
5 of 14 listing screenshots, composed as review cards. Captions are the developer's own.
1 of 5: Advanced Product Options, Variants - Main banner with screens 
2 of 5: Advanced pricing for product options 
3 of 5: Conditional logic for options 
4 of 5: Add-on products 
5 of 5: Auto-update product images as shoppers explore options
Features Shopify lists for this app
Feature handles from the listing, grouped as Shopify groups them.
Customization
- Checkboxes
- Swatches
- Conditional logic
- Dates
- Dimensions
- Dropdowns
- File upload
- Multi-select
- Numbers
- Radio buttons
- Custom text
- Gift wrap
- Custom CSS
- Custom HTML
- Preview
- Translation
- Import and export
- Variants display
Pricing
- Bulk pricing
- Conditional pricing
- Custom pricing
- Dynamic pricing
- Discount options
- Add-ons
- Variant upcharges
- Setup charges
- Premium upcharges
Inventory
- Hide out-of-stock
- SKU management
- Stock availability
Works with
Third-party integrations link to their hub when 5 or more apps name them. Shopify's own surfaces are listed separately and never counted as integrations.
Shopify surfaces: Checkout, Customer accounts, Shopify Admin
Data access
As disclosed on the listing. Never scored.
View customer data
Device and activity data
- Device and activity data: Geolocation, IP address, browser and operating system
View staff and contributor data
Store owner
- Store owner: Name, email address, phone number, physical address
View and edit store data
Customers, products, orders, Shopify Functions, Online Store, custom data, other data
- View customers: Customer data
- Edit products: Inventory, products, product listings, collections
- Edit orders: All order history for the last 60 days, order fulfillments, merchant managed fulfillment, returns, third-party fulfillment, shipping information
- Edit Shopify Functions: Cart transforms
- Edit Online Store: Checkout page, Online Store script tags, theme
- View custom data: Metaobjects
- Edit other data: Locations, publications of products on sales channels, product and variant inventory, product tags, Shopify Markets settings
Developer
Mageworx
- Apps in the dataset:
- 2
- Address:
- 80 S 8th St, Ste 900, Minneapolis, MN, 55402, US
- Website:
- www.mageworx.com
- Support email domain:
- mageworx.com
- English support:
- yes
- Resources:
- Privacy policy, FAQ, changelog, demo store
Similar apps
Shopify's own similar-apps list first, then apps in the same category that share the most feature handles.
Easify Custom Product Options
4.9(3,170) · listed as similar by Shopify
Globo Product Options, Variant
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King Product Options, Variants
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LPO Live Product Options
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Appify Custom Product Options
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From the Shopify listingDeveloper claims, shown verbatim and collapsed. 85 words.Show
- Unlimited product options & variant options: option sets + product-level options
- 31 option types: swatches, dropdown, buttons, text, range slider & file upload
- Dimensional price calculator: formula pricing by width / height / length
- Add-on products for upsells, bundles and cross-sells
- Conditional rules (show/hide) + multi-step flows, bulk add/edit & localization
Custom product options & variants: product customizer with file upload, price calculator & add-ons
Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup.
Questions and comments
Questions people ask about APO Product Options, Variants, answered from what this page shows. Entries marked Site editor are written by the EcomAppReviews editor. Reader comments appear after a person has read and approved them, usually within a day. E-mail addresses are never published.
Last updated Oct 23, 2026. Ratings and review counts are the values shown on each app's public listing. How the numbers are computed: methodology.
505 reviews counted on the listing. Rating and count in the structured data are the values Shopify displayed when the listing was last refreshed.